Zero Motorcycles Promotions
FIRST RESPONDERS
Thank you for your service! Qualifying first responders will receive an incentive of $500 for Zero S, Zero DS, Zero SR and Zero DSR models or $250 for Zero FX and Zero FXS models at the time of purchase.
First Responder Purchase Program (“Program”)
Who Qualifies? United States federal, state or local officers/agents, sheriffs, highway/border patrols, firefighters and EMS personnel.
What You Need:
- Must have a valid first responder/government ID.
- Must be able to provide a copy of current payroll record to dealer (SSN must be redacted).
- Apply through your Zero Motorcycles Dealer at the time of sale.
Program Terms and Conditions:
- The Program shall be in effect through December 31, 2019.
- Limited to new unregistered Zero motorcycles.
- May not be combined with the following programs: Military Purchase Program, Motorcycle Riding Instructor Purchase Program, MSF/CMSP Student Rider Purchase Program and VIP Purchase Program (“Special Sales Programs”).
- Must be purchased through an authorized Zero Motorcycles Dealer located in the United States.
- This Program is available to United States residents only.
- This Program is subject to all US federal, state and local laws and regulations. Zero Motorcycles reserves the right to amend, alter or withdraw this Program at any time without prior notice. Provided that the registration is submitted prior to any amendment, alteration or withdrawal, the Program will be honored.
MEMBERS OF THE MILITARY
Thank you for your service! Qualifying military members will receive $500 for Zero S, Zero DS, Zero SR and Zero DSR models or $250 for Zero FX and Zero FXS models at the time of purchase.
Military Purchase Program (“Program”)
Who Qualifies? Active members (including active reservists) of the US Armed Forces.
What You Need:
- Must have a valid government ID.
- Must be able to provide a copy of Leave and Earnings Statement to dealer (SSN must be redacted).
- Apply through your Zero Motorcycles Dealer at the time of sale.
Program Terms and Conditions:
- The Program shall be in effect through December 31, 2019.
- Limited to new unregistered Zero motorcycles.
- May not be combined with the following programs: First Responder Purchase Program, Motorcycle Riding Instructor Purchase Program, MSF/CMSP Student Rider Purchase Program and VIP Purchase Program (“Special Sales Programs”).
- Must be purchased through an authorized Zero Motorcycles Dealer located in the United States.
- This Program is available to United States residents only.
- This Program is subject to all US federal, state and local laws and regulations. Zero Motorcycles reserves the right to amend, alter or withdraw this Program at any time without prior notice. Provided that the registration is submitted prior to any amendment, alteration or withdrawal, the Program will be honored.
RIDING SCHOOL INSTRUCTORS
We appreciate all you’re doing to grow the ranks of safe, skilled riders. As a result, qualifying instructors with certified rider training programs will receive $500 for Zero S, Zero DS, Zero SR and Zero DSR models or $250 for Zero FX and Zero FXS models at the time of purchase.
Motorcycle Riding Instructor Purchase Program (“Program”)
Who Qualifies? Certified motorcycle riding instructors with certified United States rider training programs including but not limited to Motorcycle Safety Foundation and California Motorcyclist Safety Program.
What You Need:
- Motorcycle riding instructor certificate/ID or riding school instructor documentation (must provide dealer with copy).
- Apply through your Zero Motorcycles Dealer at the time of sale.
Program Terms and Conditions:
- The Program shall be in effect through December 31, 2019.
- Limited to new unregistered Zero motorcycles.
- May not be combined with the following programs: First Responder Purchase Program, Military Purchase Program, MSF/CMSP Student Rider Purchase Program, and VIP Purchase Program (“Special Sales Programs”).
- Must be purchased through an authorized Zero Motorcycles Dealer located in the United States.
- This Program is available to United States residents only.
- This Program is subject to all US federal, state and local laws and regulations. Zero Motorcycles reserves the right to amend, alter or withdraw this Program at any time without prior notice. Provided that the registration is submitted prior to any amendment, alteration or withdrawal, the Program will be honored.
STUDENT RIDERS
As a successful graduate of a basic riding school, you’ve taken an important step toward safe, lifelong motorcycling. To recognize this accomplishment, qualifying students who have recently completed the Motorcycle Safety Foundation or California Motorcyclist Safety Program rider courses will receive $500 for Zero S, Zero DS, Zero SR and Zero DSR models or $250 for Zero FX and Zero FXS models at the time of purchase.
MSF/CMSP Student Rider Purchase Program (“Program”)
Who Qualifies? People who have completed a Motorcycle Safety Foundation (MSF) or California Motorcyclist Safety Program (CMSP) Rider Course within the last (90) days.
What You Need:
- Must have an MSF or CMSP certificate of completion (must provide dealer with copy).
- Apply through your Zero Motorcycles Dealer at the time of sale.
Program Terms and Conditions:
- The Program shall be in effect through December 31, 2019.
- Limited to new unregistered Zero motorcycles.
- May not be combined with the following programs: First Responder Purchase Program, Military Purchase Program, Motorcycle Riding Instructor Purchase Program and VIP Purchase Program (“Special Sales Programs”).
- Must be purchased through an authorized Zero Motorcycles Dealer located in the United States.
- This Program is available to United States residents only.
- This Program is subject to all US federal, state and local laws and regulations. Zero Motorcycles reserves the right to amend, alter or withdraw this Program at any time without prior notice. Provided that the registration is submitted prior to any amendment, alteration or withdrawal, the Program will be honored.
FEDERAL TAX CREDIT
GOVERNMENT INCENTIVES
Select states, regions and cities offer incentives for purchasing electric motorcycles. While not all have discounts or rebates, many are exploring the idea. Zero works with organizations around the world to gain exposure for electric motorcycles and to ensure that they are incorporated into key policy decisions.
- Incentive examples:
- Tax breaks and credits
- Special parking, lanes/roads and riding areas
- Free public charging
- Clean air grants for organizations
STATE INCENTIVES
Incentives come and go quickly. Check with your state, region and city to learn whether additional incentives are available in your area.*
- California
- Statewide $900 rebate (limited funds)
- San Joaquin Valley $1000 rebate
- Maryland $100/kWh excise tax credit (effective 7/1/2017 – 6/30/2020, waiting for funds)
- Massachusetts $450 rebate (limited funds)
- Oregon $750 rebate (effective 1/1/2019)
- Arizona Reduced vehicle license tax
- Illinois Reduced vehicle registration fee
FEDERAL TAX CREDITS
Zero motorcycles purchased during calendar year 2017 are eligible to receive the 10% E-motorcycle Federal Tax Credit for up to $2,500. The credit is retroactive only. Electric motorcycles purchased in 2018 are not yet eligible. The tax credit can be claimed when you file your 2017 tax return.
This is a true tax credit. It reduces your tax liability. For example, if you owe $11,000 in taxes, and purchased a $15,995 Zero SR in 2017, this credit would reduce your taxes by $1,600 to $9,400. It is not a tax deduction but a tax credit. So, if you were due a refund by the IRS, your refund would be increased by the amount of the tax credit.
- The amount of the credit is determined by the final bill of sale price, including accessories and additional batteries purchased on the same invoice. The final cost of the motorcycle is based on the total bill of sale price, less taxes, fees, and registration so, if the motorcycle was discounted, the tax credit applies to the discounted price.
- The credit only applies to new, or demonstrator, electric motorcycles.
- Customers who have already filed will be required to file an amended return to claim the credit.
FINANCE OFFERS
Whether it’s your first time hearing about Zero or you’ve had your eye on a particular model for the last few years, we have partnered with FreedomRoad Financial to help turn your riding dreams into a reality. When you factor in the advantages of going electric, eliminating maintenance and gas… payments as low as $133/month start to sound even better.
For more information on financing please contact us!

Customer rebate as low as $1000*
Buyers who qualify for one of the Zero incentives will receive a $750 customer rebate when purchasing a standard SR/F model and a $1000 customer rebate when purchasing an SR/F premium model.

As low as: $296/Month*
Electricity cost: $0.01 per mile Typical cost to recharge: $1.61 Up to 200 miles city range 124 mph top speed

As low as: $172/Month*
Electricity cost: $0.01 per mile Typical cost to recharge: $2.02 Up to 223 miles city range 98 mph top speed

As low as: $258/Month*
Electricity cost: $0.01 per mile Typical cost to recharge: $2.02 Up to 223 miles city range 102 mph top speed

As low as: $172/Month*
Electricity cost: $0.01 per mile Typical cost to recharge: $1.86 Up to 204 miles city range 98 mph top speed

As low as: $258/Month*
Electricity cost: $0.01 per mile Typical cost to recharge: $2.02 Up to 204 miles city range 102 mph top speed

As low as: $133/Month*
Electricity cost: $0.01 per mile Typical cost to recharge: $0.81 Up to 91 miles city range 85 mph top speed

As low as: $133/Month*
Electricity cost: $0.01 per mile Typical cost to recharge: $0.81 Up to 100 miles city range 85 mph top speed
*Offer applies to new 2019 Zero Motorcycles. Financing offer available through FreedomRoad Financial (FRF), a loan production center of Evergreen Bank Group. Annual Percentage Rate (APR) of 7.99% and no down payment offers available to qualified applicants only. Where no money down is indicated, it is available only to well qualified applicants with approved credit. Not all buyers will qualify and if approved may receive a higher rate and higher payment depending on credit score. Some buyers will require a down payment in order to receive credit approval. Payment example: 1) 2020 Zero SR/F with a purchase price of $18,995 (base MSRP); no down payment, a 84 month repayment term, and 7.99% APR results in monthly payments of $296. Payment example: 2) 2020 Zero SR/F Premium with a purchase price of $20,995 (base MSRP); no down payment, a 84 month repayment term, and 7.99% APR results in monthly payments of $328. Payment example: 3) 2019 Zero S with a purchase price of $10,995 (base MSRP); no down payment, a 84 month repayment term, and 7.99% APR results in monthly payments of $172. Payment example: 4) 2019 Zero SR with a purchase price of $16,495 (base MSRP); no down payment, a 84 month repayment term, and 7.99% APR results in monthly payments of $258. Payment example: 5) 2019 Zero DS with a purchase price of $10,995 (base MSRP); no down payment, a 84 month repayment term, and 7.99% APR results in monthly payments of $172. Payment example: 6) 2019 Zero DSR with a purchase price of $16,495 (base MSRP); no down payment, a 84 month repayment term, and 7.99% APR results in monthly payments of $258. Payment example: 7) 2019 Zero FX with a purchase price of $8,495 (base MSRP); no down payment, a 84 month repayment term, and 7.99% APR results in monthly payments of $133. Payment example: 8) 2019 Zero FXS with a purchase price of $8,495 (base MSRP); no down payment, a 84 month repayment term, and 7.99% APR results in monthly payments of $133. Your actual terms and purchase price may vary, which will impact the monthly payment amount. Tax, title, documentation, dealer prep, set-up, freight and other charges are not included. If included in purchase price your monthly payment amount will be higher. Other charges may apply. Subject to model availability and dealer participation. Subject to credit approval by FRF, not all applicants will qualify. Financing offer can change or be cancelled at anytime. This offer cannot be combined with any other financing offers. Finance offer valid through authorized U.S. Zero dealers only. See local authorized dealer for details.